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Dorset Police: Advertising
The Brief
Dorset Police were concerned over a possible increase in drink-related violent crime during the 2007 World Cup and impending summer months. They wanted to portray a strong message, with strong, striking and clear graphics.
The Result
Big, bold designs and bright colours were used across large-format billboards, posters and press adverts throughout Dorset. A strong ‘warning sign’ element was used, with simple road-sign style icons, giving a sense of familiarity and formal advice. Following the campaign’s roll-out, there was a noticeable reduction in violent crimes throughout the following summer.
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Smiths News Plc: Annual Reports
The Brief
Smiths News Plc is the largest magazine and newspaper wholesaler in the UK, delivering 53,000,000 publications every week. We needed to thoroughly understand the scale of its operations, with a pitch focused on the successes of the company as a whole, and the importance of the team members' experience and commitment.
The Result
We won! Producing an Annual Report is a real challenge: the whole studio contributed, supported by both account handlers. The Board at Smiths News were very pleased with the outcome and we have now produced two annual reports for Smiths News, including an interactive web version.
Click here to view their website.
Our Client said "It was a pleasure to work with such a diligent design agency, who took real care with the job".
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Shapwick School: Brand Development
The Brief
Shapwick School was founded in 1974 as a specialist school for children with dyslexia, dyscalculia and dyspraxia. A co-educational school, their pupils range from 6 to 19 years of age. The School asked us to take a fresh look at their brand identity as a whole.
The Result
Following a lot of considered research, we developed a new identity and rolled this out across their prospectus, website, livery, signage and stationery.
Careful selection of typeface, colour and presentation style allowed us to created a range of marketing material rich in essential information, easily comprehended by pupils and parents, yet also friendly and full of background information about Shapwick School.
Click here to view their website.
Our Client said, "I have worked with Arnold Jones now for over two years and have always found the team very professional, and willing to go the extra mile to meet a deadline. Their design work is very progressive, and the company has helped support Shapwick’s recent rebrand by offering all services required, thus avoiding the need to go to various diverse companies which may dilute our brand consistency".
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Holiday Retirement: Corporate Literature
The Brief
Holiday Retirement offers the very best in retirement living — a unique concept offering security, companionship and excellence of service. This needed to be reflected in their corporate identity and all marketing material.
The Result
Implementation of the new brand has included a variety of marketing material, including:
• Direct mail campaigns
• Exhibition stands
• Stationery
• Corporate brochure
• Marketing suite interior design
• Advertising
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AmSafe: Displays
The Brief
AmSafe is the world leader in safety and securement equipment for aerospace, defence and ground transportation. AmSafe required a stand system that could be used around the world, with graphics that inspired and caught the eye. A promotional movie was also required that allowed viewers to specify their area of interest.
The Result
We constructed a modular stand, allowing the same structure to be used around the world for other exhibitions. We incorporated large graphical images and a selection of their products, along with public areas and a more private area, enabling meetings that required some confidentiality. Feedback was excellent from exhibition visitors and staff who were manning the stand alike.
Our Client said, "As always AJA Design answered the brief with their usual creativity and enthusiasm".
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Lafarge: Packaging
The Brief
The world’s largest producer of construction materials, Lafarge's plasterboard division produces systems for all drywall applications.
With the introduction of a new commercial brand, GTEC™, a re-design and re-think of every item of marketing material, including packaging and literature materials, was needed.
With such a vast product range, carrying the new brand across the full range of products, ensuring consistency of brand, was a big challenge.
The Result
Researching and developing all aspects of the new packaging, we re-branded, re-designed and updated hundreds of pieces of artwork, creating new designs and digital mock-ups for future products. This enabled Lafarge to continue to provide catalogues, guides and other materials for the new GTEC™ range.
Our Client said, "I just wanted to drop you a line to say what a fantastic job you did. They look brill and they are going down really well with all!"
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Afton Chemical: Product Brochure
The Brief
Afton Chemical develops and manufactures petroleum additives for oils and fuels, enhancing performance in machinery, vehicles, and other equipment.
A new product range required a suite of literature to assist the representatives present the product to customers and prospective customers.
The Result
Taking a large amount of technical data, understanding it and then presenting the information in a clear and concise manner was a challenge.
Using the analogy of concert music, we created a suite of literature demonstrating how the products within the range related to each other, and the range as a whole. This allowed a much clearer understanding for both sales teams and prospective purchasers, as well as ‘standing out from the crowd’ of competitors.
Our Client said, "I like the creative approach. It’s different and demands to be read… The sales team have found the material to be very well received by customers, everyone is very complementary about the quality of the material and its unique design."
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West Dorset District Council: Promotional Literature
The Brief
West Dorset is home to some of the most beautiful countryside in Europe with miles of UNESCO World Heritage Jurassic coastline. West Dorset District Council required a Holiday Guide that reflected this diversity and raised awareness of its natural beauty and heritage.
The Result
For the last four years, we have produced a very popular tourist guide, recently refreshed with a contemporary, bright design. We've also produced a series of guides focusing on some of Dorset’s key towns.
If you’re down in Dorset, why not pick up a copy — you’ll definitely find something to entertain you.
Our Client said, "West Dorset District Council’s tourism team has worked with Arnold Jones since 2004 on a wide range of print and design projects. The team have helped us to redesign most of our publications including our annual 52 page West Dorset Holiday Guide, our Exploring West Dorset leaflet, a series of four town leaflets, two cycle leaflets and also produced promotional material for our campaigns. They have successfully re-tendered for work since their first appointment in 2004 which demonstrates the high quality level of service they are able to provide. They are a valuable extension to our team."
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Prolec: Technical Literature
The Brief
Prolec produces applications that increase the safety and efficiency of plant equipment around the globe. Expertise and after sales support are their key strengths.
Our brief was to present a clear message of the benefits of their product range, giving easily understood information on products that were often technical in nature.
The Result
By keeping to-the-point, ensuring Prolec’s message was clearly communicated and understood, we have produced a number of successful multi-lingual marketing tools, including:
• Click here to view their website.
• Product brochures
• Corporate brochure
• Teaser mailshot campaigns
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AmSafe: Video
The Brief
AmSafe is the world leader in safety and securement equipment for aerospace, defence and ground transportation.
Visuals displayed on plasma screens are a crucial element of AmSafe’s exhibition presence. With diverse activities, we needed to present their services without overloading viewers with non-relevant information.
The Result
Filmed on location, edited and mastered in-house, we produced a movie segmented into various business units, allowing viewers to specify an area of interest and skip to relevant content.
Our client said, "‘We have worked closely with AJA Design before on defence movies and they are very astute at providing a product that meets our objectives – both in terms of creative execution and budget".
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Paragon Skills for Industry: Website
The Brief
Paragon Skills for Industry develop and train people at work, providing flexible training solutions and development opportunities for individuals and businesses across the south.
Commissioned to design and build a website to reflect their new identity, our designs needed to attract visitors in four main categories: young people, students still at school, the employer and the adult learner. Focus groups were used to critique initial designs, before refining and building the site.
The Result
The site features a landing page, giving visitors an overview of the company’s services and clear signposts to where the visitor needs to go to find information. It was built using our bespoke Content Management System, allowing Paragon to update the site themselves when necessary using a standard web browser.
Click here to view their website.
Our Client said, "The brief we gave Arnold Jones required a lot of consideration and research. We have had very encouraging feedback from customers of all ages with regards to not just the design but the ease of the site’s use."
There are no case studies.