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Pontoon Works: Exhibition stand
The Brief
Pontoon Works are experts in allowing you to work on water, however the presentation of the company did not reflect its dynamism and passion. As well as a content managed website we produced an exhibition stand for the Seawork Exhibition.
The Approach
We wanted the stand graphics to be visually appealing and memorable, consideration was even given to the colour of the sofas and coffee table. And the stand we recommended was the Gantry system, a rugged , testosterone fuelled look that was also practical and durable.
The Result
We all agree the stand and the graphics worked fantastically, enough messaging without overloading the visitor. Good job.
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Stanley Gibbons plc: Advertising
The Brief
A great opportunity came our way recently when we were asked by the world leading stamp collector Stanley Gibbons (SG), to develop a print and digital advertising campaign for the investments division.
The Approach
They were keen to promote the capital security benefit of investing in stamps alongside the potential of promising returns, whilst reminding the audience of current poor returns with more traditional investment vehicles.
The Result
We developed two concepts that have since been published. The creative approaches are hopefully eye-catching, ‘demand attention' from the reader and memorable.
The Feedback
"We’ve had the pleasure of working with AJA Design over the last year and the design work is always of an exceptionally high, almost faultless, standard.They have a real flair for design and couple that with strong commercial judgement."
Alex Hanrahan, Marketing Manager.
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AMSS: Brand Repositioning
The Brief
AMSS provides a unique service of military and civil ground support equipment. They not only design and manufacture, but support and maintain the equipment wherever it is in the world - 365 days of the year, 24 hours a day.
The Approach
We were commissioned by AMSS to carry out a communications audit, culminating in a proposal of recommendations. The corporate identity was reviewed and refreshed, followed by a new corporate brochure with a variety of data sheets, a dynamic website and exhibition stand. The process of rolling out the new identity is still ongoing.
The Result
AMSS customers are from both civil and military industries and the marketing material needed to reflect this diverse range. The corporate brochure aimed to give an overview of the strengths of the company, with more detailed information on its product and services incorporated within the data sheets. The website was built using our CMS system, with an online marketing campaign ongoing.
The Feedback
“I had put off a marketing review for the past few years and was rather apprehensive when I approached AJA Design. They made the whole process very simple, practical and even enjoyable! Their mix of creativity and excellent customer service is a credit to the company.”
Scott Barber, Business Development Director.
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AmSafe: Video
The Brief
AmSafe is the world leader in safety & securement equipment for aerospace, defence and ground transportation.
Visuals displayed on plasma screens are a crucial element of AmSafe’s exhibition presence. With diverse activities, we needed to present their services without overloading viewers with non-relevant information.
The Result
Filmed on location, edited and mastered in-house, we produced a movie segmented into various business units, allowing viewers to specify an area of interest and skip to relevant content.
The Feedback
"‘We have worked closely with AJA Design before on defence movies and they are very astute at providing a product that meets our objectives – both in terms of creative execution and budget".
Louise Samways, AmSafe Marketing Executive.
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Line-X: Exhibition stand
The Brief
Line-X has developed a spray-on liner that mitigates the shrapnel produced during an explosion. It can be applied to body armour, vehicles and even buildings (when it is called Paxcon). Line-X needed a stand design for a defence-specific show.
The Result
We wanted the design of the graphics to be hard hitting and no nonsense, but also very clear to what we are promoting. The design of the stand build needed to complement the graphics and have an impact in its own right.
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The Orange Book: Technical Literature
The Brief
Fermacell is one of the leading dry-lining companies in the UK. They use ordinary materials in an extraordinary way, allowing the designer to employ radical solutions in internal space planning. Fermacell required a technical manual that promoted and re-inforced its unique position in the marketplace.
The Approach
The ‘Orange Book’ was created to re-inforce the company’s brand and present all the technical information required by architects and specifiers to assist them in the selection of the right product for the right job. For ease of use, the book was colour coded and tabbed, with easy to follow instructions and clear, detailed illustrations.
The Result
The clean, fresh design and the re-organisation in the presentation of Fermacell’s products has been well received by its salesforce and customers alike.
The Feedback
“Just a short note to say thank you for the fantastic effort you put into the development and production of our new Orange Book.”
Tim Deathridge, UK General Manager.
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Dorset Police: Advertising
The Brief
Dorset Police were concerned over a possible increase in drink-related violent crime during the 2007 World Cup and impending summer months. They wanted to portray a strong message, with strong, striking and clear graphics.
The Result
Big, bold designs and bright colours were used across large-format billboards, posters and press adverts throughout Dorset. A strong ‘warning sign’ element was used, with simple road-sign style icons, giving a sense of familiarity and formal advice. Following the campaign’s roll-out, there was a noticeable reduction in violent crimes throughout the following summer.
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Paragon Skills for Industry: Website
The Brief
Paragon Skills for Industry develop and train people at work, providing flexible training solutions and development opportunities for individuals and businesses across the south.
Commissioned to produce a website to reflect their new identity, our designs needed to attract visitors in four main categories: young people, students still at school, the employer and the adult learner. Focus groups were used to critique initial designs, before refining and building the site.
The Result
The site features a landing page, giving visitors an overview of the company’s services and clear signposts to where the visitor needs to go. It was built using our Content Management System, allowing Paragon Skills to update the site themselves using a standard web browser.
Click here to view their website.
The Feedback
"The brief we gave Arnold Jones required a lot of consideration and research. We have had very encouraging feedback from customers of all ages with regards to not just the design but the ease of the site’s use."
Kelly Payne - Marketing Manager.
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AmSafe: Displays
The Brief
AmSafe is the world leader in safety & securement equipment for aerospace, defence and ground transportation. AmSafe required a stand system that could be used around the world, with graphics that inspired and caught the eye. A promotional movie was also required that allowed viewers to specify their area of interest.
The Result
We constructed a modular stand, allowing the same structure to be used around the world for other exhibitions. We incorporated large graphical images and a selection of their products, along with public areas and a more private area, enabling meetings that required some confidentiality.
"As always AJA Design answered the brief with their usual creativity and enthusiasm".
Louise Samways, AmSafe Marketing Executive.
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Smiths News Plc: Annual Reports
The Brief
Smiths News Plc is the largest magazine and newspaper wholesaler in the UK, delivering 53,000,000 publications every week. We needed to thoroughly understand the scale of its operations, with a pitch focused on the successes of the company as a whole, and the importance of the team members' experience and commitment.
The Result
Producing an Annual Report is a real challenge: the whole studio contributed, supported by both account handlers. The Board at Smiths News were very pleased with the outcome and we have now produced two annual reports for Smiths News, including an interactive web version.
The Feedback
"It was a pleasure to work with such a diligent design agency, who took real care with the job".
Sarah Hudston - Principal of Watershed PR.
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Shapwick School: Brand Development
The Brief
Shapwick School was founded in 1974 as a specialist school for children with dyslexia, dyscalculia and dyspraxia. A co-educational school, their pupils range from 6 to 19 years of age. The School asked us to take a fresh look at their brand identity as a whole.
The Result
Following a lot of considered research, we developed a new identity and rolled this out across their prospectus, website, livery, signage and stationery.
Careful selection of typeface, colour and presentation style allowed us to created a range of marketing material rich in essential information, easily comprehended by pupils and parents, yet also friendly and full of background information about Shapwick School.
Click here to view their website.
The Feedback
"I have worked with AJA Design for over two years and have always found the team very professional, and willing to go the extra mile to meet a deadline. Their design work is very progressive, and the company has helped support our recent rebrand by offering all services required.
Julie Whatford - Marketing Manager.
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Lafarge: Packaging
The Brief
The world’s largest producer of construction materials, Lafarge's plasterboard division produces systems for all drywall applications.
With the introduction of a new commercial brand, GTEC™, a re-design of every item of marketing material, including packaging and literature materials, was needed.
With such a vast product range, carrying the new brand across the full range of products, ensuring consistency of brand, was a big challenge.
The Result
Researching and developing all aspects of the new packaging, we re-branded, re-designed and updated hundreds of pieces of artwork, creating new designs and digital mock-ups for future products.
The Feedback
"I just wanted to drop you a line to say what a fantastic job you did. They look brill and they are going down really well with all!"
Sioned Roberts - Marketing Manager.
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Afton Chemical: Product Brochure
The Brief
Afton Chemical develops and manufactures petroleum additives for oils and fuels, enhancing performance in machinery and vehicles.
A new product range required a suite of literature to assist the representatives present the product to customers and prospective customers.
The Result
Taking a large amount of technical data, understanding it and then presenting the information in a clear and concise manner was a challenge.
Using the analogy of concert music, we created a suite of literature demonstrating how the products within the range related to each other, and the range as a whole. This allowed a much clearer understanding for both sales teams and prospective purchasers, as well as ‘standing out from the crowd’.
The Feedback
"I like the creative approach. It’s different and demands to be read… The sales team have found the material to be very well received by customers, everyone is very complementary about the quality of the material and its unique design."
Ian Atherton - Marketing Manager.
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West Dorset District Council: Promotional Literature
The Brief
West Dorset is has some of the most beautiful countryside in Europe with miles of UNESCO World Heritage Jurassic coastline. West Dorset District Council required a Holiday Guide to reflect this diversity and raised awareness of its natural beauty and heritage.
The Result
For the last four years, we have produced a very popular tourist guide, recently refreshed with a contemporary design. We've also produced a series of guides focusing on some of Dorset’s key towns.
If you’re down in Dorset, why not pick up a copy — you’ll definitely find something to entertain you.
The Feedback
Our Client said, "West Dorset District Council’s tourism team has worked with Arnold Jones since 2004 on a wide range of print and design projects. The team have helped us to redesign most of our publications including our annual 52 page West Dorset Holiday Guide and also produced promotional material for our campaigns. They have successfully re-tendered for work since their first appointment, which demonstrates the high quality level of service they are able to provide. They are a valuable extension to our team."
There are no case studies.